University of Missouri-Kansas City, Kansas City, MO

EAB Global
Digital and print design

This multi-channel campaign was created to increase enrollment in UMKC’s graduate programs and business school. To develop this campaign, I worked with a cross-functional team of creatives. I contributed to the design and execution of Meta ads, a self-mailer, and an interactive downloadable PDF. This client presented a unique challenge in that they wanted us to utilize both the institutional branding and the business school branding, which had significant differences. The end result was a campaign that catered to both brands while still feeling cohesive.