Tipsy Turtle Vacation Rental

Freelance
Logo design

This client approached me to create a logo for their new vacation rental, with the goal of applying the branding across signage and promotional items such as koozies. They already had a name and a general vision for the direction, so I explored a range of logo concepts, typography treatments, and color palettes before refining the selected direction into the final identity.

Shown here are early-stage explorations from my initial working file where I test font pairings, visual elements, and composition ideas. Followed by the finalized logo and mockup applications that demonstrate the brand in context.